Craig Johnson My current role at the ESB Business School at Reutlingen University in Germany requires me to leverage my prior work in the International Trade and Sales sectors to develop and implement programs fundamental to addressing the needs of growing economies, of which Transportation and Logistics are a vital factor.
Prior to accepting my position at The ESB Business School at Reutlingen University I was the Strategic Adviser for the Washington, D.C. based Saudi-U.S. Trade Group as well as the Senior Trade Adviser to the Saudi Arabian Ambassador and the Saudi Commercial Attaché at The Royal Embassy of Saudi Arabia in Washington, D.C. Within both of these roles I focused mainly on the evolution of the Transportation and Logistics sectors in the Middle East, while partnering with and relying on American Corporations leading in this sector.
In my most recent positions in the United States, I was a key liaison between the Saudi Arabian Ministry of Commerce and Investment and both Saudi Arabian and American Corporate stakeholders (U.S. Chamber of Commerce, Council of Saudi Chambers of Commerce, Business Groups, numerous U.S. Fortune 100 Companies), as well as other key US-Saudi trade partners.
On behalf of the Saudi government I supported the following high profile initiatives;
· Implementation of Saudi Vision 2030; the Saudi Economic Diversification program to reduce Saudi Arabia's dependence on oil, diversify its economy, and develop key sectors such as Transportation and Logistics, Healthcare, Education, Infrastructure, and Recreation and Tourism.
· Built strong relationships with commercial partners to promote these emerging solutions and technologies through investment promotion activities, bilateral policy forums and business conferences.
· Launched multiple Investment and Business Development Promotional programs in collaboration with SAGIA; The Saudi Arabian General Investment Authority.